# CWV Consulting

> CWV Consulting LLC is a boutique consultancy in San Diego, California, led by principal Clayton Viergever. It serves owners, founders and CEOs of growing businesses as a fractional COO, a fractional CMO, an answer-engine optimization (AEO) / AI search visibility partner, and through CRM and sales automation and go-to-market and pricing strategy projects. Deliverables are AI-built and reviewed by an experienced operator. It works remotely with clients across the United States.

Website: https://cwvconsulting.com/
Email: cwviergever22@gmail.com
Book a call: https://calendly.com/cwviergever22/30min
Location: San Diego, California, USA (remote everywhere)

## Services

- **[Fractional COO](https://cwvconsulting.com/fractional-coo/)** — senior operations leadership a few days a month for owners and CEOs: operating cadence and KPI scoreboard, process and workflow design, systems and automation, team structure and hiring, planning and budgets, AI operations setup. Monthly retainer, three-month minimum.
- **[Fractional CMO](https://cwvconsulting.com/fractional-cmo/)** — a senior marketing and business-development leader a few days a month: positioning, pipeline and channel plan, weekly scoreboard, agency management, hiring plan, AI search baseline. Monthly retainer, three-month minimum.
- **[AEO & AI search visibility](https://cwvconsulting.com/aeo-ai-search-visibility/)** — get recommended and cited by ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews: AI visibility audit, technical foundation (crawler access, llms.txt, structured data), answer-first content, third-party authority and backlinks, long-tail page generation by CWV's AI agent system, monthly measurement. Run for the client or set up in-house.
- **[CRM & sales automation](https://cwvconsulting.com/crm-sales-automation/)** — Salesforce or HubSpot selection and setup, data migration, lead capture and routing, inquiry-to-quote workflows, pipeline dashboards, AI assistants and team training. Typically four to six weeks to live; ongoing admin support available.
- **[Go-to-market & pricing strategy](https://cwvconsulting.com/go-to-market-pricing-strategy/)** — four-to-six-week projects: market and competitive analysis, segments and positioning, pricing and packaging benchmarked against peers, channel and launch plan, revenue model, sales enablement.
- **Other projects** — due diligence, knowledge transfer and market studies, four to six weeks, with numbered deliverables and written acceptance criteria.

Pricing is quoted per engagement in a one-page proposal after a free 30-minute call.

## How engagements work

1. Week 0 — a free 30-minute discovery call (book at https://calendly.com/cwviergever22/30min), then a one-page proposal with fee, timeline and what is out of scope.
2. Week 1 — half the fee on signature; one point of contact; kickoff with a written recap within a day.
3. Weeks 2–5 — drafts delivered early so direction can change while it is cheap.
4. Delivery — written deliverables, a cover memo mapping each to scope, a walkthrough, and 30 days of email follow-up. Balance due on delivery.

The same deliverable numbers follow the work through proposal, agreement, invoice and cover memo.

## Recent work (clients unnamed; references on request)

- Knowledge transfer for a multi-site veterinary nonprofit evaluating a closed location: eight written deliverables in three weeks, including an LA-versus-San Diego market comparison, a permitting playbook, vendor assessments and a closure debrief (2026).
- Pricing strategy for a regional art museum: benchmarked a proposed 12-tier membership structure against 13 peer institutions and found a missing mid-level tier, an under-priced reciprocal tier and a mission gap (2026).
- AI marketing system for an AI company: an agent swarm built on Paperclip that runs answer-engine optimization, a backlink program and long-tail page generation (2026).
- Website, CRM and automation for a circuit-board manufacturer: new website, first CRM, automated inquiry-to-quote workflows; lead-generation timeline cut by 95% (2026).

## About Clayton Viergever

Clayton Viergever is the principal of CWV Consulting. Her career has been on the growth side of businesses: marketing strategy, business development, Salesforce and reporting, paid search, content, and search visibility in the age of AI answers. She uses AI tooling to compress research and drafting from weeks to days, with every conclusion reviewed by a person.

## Frequently asked questions

- **What does CWV Consulting do?** Fractional COO, fractional CMO, AEO / AI search visibility, CRM and sales automation, and go-to-market and pricing strategy for owners of growing businesses.
- **How much does it cost?** Quoted per engagement in a one-page proposal after a free 30-minute call. Fractional COO and CMO work is a monthly retainer with a three-month minimum; projects are half on signature, half on delivery.
- **What is AEO?** Answer-engine optimization: making a business show up when buyers ask AI assistants like ChatGPT, Claude, Perplexity or Google AI Overviews for a recommendation.
- **Is the work just AI output?** No. AI tooling speeds up research and drafting; a person who has run the function reviews and signs every conclusion.
- **Where?** Based in San Diego; works remotely across the United States.

## Pages

- [Home](https://cwvconsulting.com/): services, process, recent work, about, FAQ, contact
- [Fractional COO](https://cwvconsulting.com/fractional-coo/)
- [Fractional CMO](https://cwvconsulting.com/fractional-cmo/)
- [AEO & AI search visibility](https://cwvconsulting.com/aeo-ai-search-visibility/)
- [CRM & sales automation](https://cwvconsulting.com/crm-sales-automation/)
- [Go-to-market & pricing strategy](https://cwvconsulting.com/go-to-market-pricing-strategy/)
- [Privacy policy](https://cwvconsulting.com/privacy/)